Top Landing Page Builders
Landing page builders are important when a company decides to build its landing pages. The proliferation of landing pages in the 21st century is a testament to how companies are becoming more serious when it comes to their marketing campaigns. They wanted to dominate the industry, and they think that the best way on how they can pull it off is to create a landing page that would generate more conversions.
Companies are hiring individuals who can create a great landing page that would entice the visitors to sign-up. However, smaller businesses that do not have the budget for hiring an expert landing page builder have another option – using the landing page builders that can be found all over the internet. Companies should be cautious on which landing page builders they need to choose, because there are a lot, and some could not meet their expectations.
The Five Best Landing Page Builders in 2019
Leadpages is a great tool to be used by those who wanted to generate instant leads. Internet marketers are recommending this platform because it is easy to use and it has a lot of useful tools. Leadpages offers its users a $19 per month monthly contract, or a cheaper $15 per month annual contract. Nine out of ten users are satisfied with Leadpages.
Most lead page creators in the past rely on different software programs to create the landing page that their clients wanted. It requires them to spend a lot of time and energy manipulating these software programs to search for the best design that they can create. However, when the creators found out about Instapage, it quickly grew on them and they liked it so much.
One of the best features offered by Instapage would be the ability for the users to drag and drop different elements that would save them time and energy. Without the need to design the page on a photo-editing software and coding each element individually, creators are saving hours. Many people who have used this landing page builder are recommending it to everyone because using it is very convenient and time-saving.
This landing page builder received a high rating compared to its competitors. Many people give a positive opinion about the product, and they are saying that it is arguably one of the best landing page builders on the internet today. It can be used starting with contracts that are only $19 per month. People who are interested in taking up a career focusing on the creation of landing pages should consider Instapage as a reliable tool for their jobs.
Clickfunnels is considered by many as the easiest to use landing page builder. However, some of its users are complaining about its expensive monthly cost. A regular monthly contract with Clickfunnels would cost landing page creators $97 per month. The company provides new users with a fourteen-day trial, and after the trial expires, it is up to them whether to purchase the product or not. Another thing pointed out by the users would be the closed source system that limits their creative potential. Many users are saying that when a landing page builder enforces a closed source system, the customization options are becoming more limited. They are requesting the company to change its stance regarding the closed source system because it does not promote creativity.
Despite the disadvantages stated by the users of the program, many still rely on Clickfunnels to help their business grow exponentially. The more landing pages companies create, the higher the chances for them to find new people who can increase their conversion rates.
Unbounce provides an option for landing page creators to create a beautiful website. Unbounce has numerous tools that can be used by creators that will help them design their page. The beautiful landing page created from Unbounce will increase the conversion rate of a website. Through the years, more people are shifting to Unbounce because of its ability to convert more visitors into customers, and websites that rely on this platform are reporting that it keeps on generating more traffic which is good for the website. Unbounce is making sure that the website created from their tools will turn any visitors into an instant convert.
Unbounce has a positive rating among its users. Most people who have used the product are saying that they would recommend it to someone they know. The product charges its users monthly, at a rate of $79 to $399, depending on the package.
GetResponse offers a way for creators to build a landing page that will surely appeal to the page visitors. Users who have been using this platform are stating that one of the strengths of the company is their reliable customer services team. When users are experiencing issues with the platform, the customer service team is just a call away, and they will provide all of the assistance to the customers who are calling in because of numerous issues. The customer service team is knowledgeable about the issue, and they will provide ways on how to solve the problem. Another plus for the company is their establishment of a live chat department, making it easier for users to connect to the corporate headquarters.
Anyone can purchase a GetResponse contract for as low as $15 per month. It enables users to send unlimited messages and expands their subscribers to more than 1,000 individuals for the cheapest package. Three out of four users are satisfied with GetResponse, and more people are pointing out that they would recommend it to someone they know.
Frequently Asked Questions
What is a landing page builder?
A landing page builder is an application or a website that helps companies build a landing page. It is a paid service that offers different tools that can help a company generate a helpful landing page for their company. These landing page builders can assist a company with their growth, and it would be beneficial for those who wanted to generate more conversion. There are tons of landing page builders scattered all over the internet, and it is up to the company owner which company they would like to choose. Most landing page builders offer free trial services so companies can try out how it works before they decide to buy it. A successful company utilizes a landing page builder that has a lot of options. It is also important for companies to consider which options are available to them. This would become an edge for companies who wanted a higher conversion rate.
Is landing page the same as a homepage?
A landing page is different from a homepage because it is a specialized page which aims to generate more conversion rate. A homepage has all of the information about a website, and it regularly creates content. A landing page, on the other hand, focuses on the one goal – to convert the visitors and generate a high conversion rate for the company.
Many companies that use landing page builders sometimes commit a mistake whenever they are building one. Companies focusing on the aesthetics of their webpage can lead to the creation of a bad landing page. Those who make it simpler and present their primary goal end up having a good landing page.
A good landing page can be described as a page which focuses on a single goal. They wanted the visitors to focus on the call to action, and not be distracted with the aesthetics of the website. A bad landing page, regardless if it looks professional and pleasing to the eye – has a lot of distractions, and it can result in the visitors experiencing decision paralysis. It means that the visitors are starting to feel confused about the decisions that they need to make, and it would affect a website heavily especially when people decide not to take any action at all.
However, it does not mean that all landing pages look bland and boring. You can still create a beautiful landing page without all of the distractions. Focus on your goal, and use the best landing page builder that you can find.
How can I make my landing page attractive?
The best thing to do when trying to create an attractive landing page is to hire someone who can professionally do it. When companies hire professionals, they will make sure that the landing page looks great, while at the same time, preserving its purpose of providing the visitors with a single call to action. This is a great thing for company owners who wanted more people to visit their pages. Through the years, experts have pointed out that more landing pages are becoming more attractive while keeping the goal of adding a single call to action. It prompts more people to visit the site, while at the same time generating more conversions for the company.
What should a good landing page have?
A good landing page has fewer distractions plastered all over the website. Distraction could mean blogs, videos, photos, social media links, and other activities that are not related to the call to action. Many companies are becoming mistaken about how a landing page should be built – they are putting a lot of content which results to further distraction. If they will be working with a professional who works with landing pages, companies will find out that the best thing to do regarding these pages is to minimize the content or reduce the link to one which will engage the visitors into signing up and providing their basic information.
The more landing page you create, the higher the chances for people to engage on your page and it will drastically increase the conversion rate for your company. Many companies that have additional budget for the creation of landing pages are hiring people to create these websites. They are happy knowing that their efforts are paying off, and people are developing an interest to transact with them because of the existence of these landing pages.
Beginner's Guide To Building A Successful Landing Page
The Advantages of Putting Together Rock-Solid Landing Pages
Landing pages, in a nutshell, are individual webpages that show up after surfers click on results that pop up in search engines such as Google, Bing and Yahoo. They often show up after people click on social media links, too. These pages are produced in conjunction with advertising and marketing efforts. Other names that are typically associated with these are destination pages, static pages and, finally, lead capture pages.
What makes creating a top-notch landing page beneficial for any website under the sun? Landing pages, first and foremost, can boost conversions considerably. They can promote lead generation that's superior as well. If you're interested in boosting your conversions, then these pages can work like a charm. Websites are home to details that impact whether consumers do anything. Landing pages are no different in that sense. These pages establish defined CTAs that help people figure out how to proceed. Don't forget that additional conversions can increase customers. That's how they can increase profits dramatically.
Email subscriber lists are a big part of the online marketing realm as of late. Landing pages are interesting due to the fact that they can assist businesses that are trying to expand their email subscriber lists. People rely on landing pages for all kinds of lead generation applications. Companies receive inquiries from consumers who may become possible leads at later times. Landing pages often consist of form links that request details like business names, telephone numbers, email addresses and even full personal names. Landing pages frequently utilize forms. Forms that request emails can often lead to substantial list expansion.
Businesses should always do what they can to come across as being as trustworthy as possible. If you put together a landing page for your business site, then it may make your company seem a lot easier to trust. Landing pages zero in on singular routes for visitors. That's why people can optimize landing page content for simplification purposes. If a user realizes that his or her trajectory is a straightforward one, then it may boost your trust factor considerably. It may make the user realize that you grasp his or her issues and that you have closely pondered fixing them permanently. If you want the members of your target audience to know that you have their best interests at heart, then it can help to kick things off with a memorable and efficient landing page.
Businesses that want to get ahead in the contemporary era should always prioritize measuring how well they're doing. Landing pages feature CTAs and perhaps one or two other simple "instructions" for site visitors. That's how they make going forward with web analytics a lot easier for creators. They make handling decision-making processes markedly simpler. Users have to figure out whether they want to go forward with desired activities. They have to figure out if they want to essentially ignore them as well. If you realize that site visitors just aren't responding to all of the things that you ideally want them to do, then it's up to you to make the essential tweaks. Sufficient tweaks can often lead to significant outcome changes.
It can be confusing to encourage audience members to head to pages that feature what feels like dozens and dozens of links. That's because significant numbers of links can stop people from being able to accurately measure why their conversions are going well. Note, too, that pages that have tons of links can be influenced by adjustments that may be unknown to you. Homepages for sites often get updates that originate from all sorts of places on the Internet. These places may not be in line with the objectives that you have, either. If you have a reliable landing page in place, then you can rest easy. Once you tweak this page, you can have confidence in all of the things that it may accomplish for your top objective.
These pages give people senses of freedom. If you're in the process of putting one together, then you can think outside the box. You can actually launch numerous alternatives that correspond with multiple advertisements. Landing pages are nothing like blog postings. Blogs zero in on target audience members exclusively. Landing pages are markedly more targeted in appeal. If you want to steer clear of the monotony of using identical ads regardless of the section of the United States, then you can make regional adjustments. You can tweak appearance and text matters by assessing geography and any and all similar factors. Don't assume that a page that may be a hit in New York, New York may necessarily be helpful thousands of miles away in San Francisco, California. If you want to strengthen conversion rates dramatically, then it can pay off to establish numerous ads that cater to all kinds of people.
The right kind of landing page can enhance the reputation of your brand considerably. If you go for branding that's unwavering in its approach, then it may enhance your reputation on the Internet and elsewhere. A strong landing page can help spread the word about your business and all that it does. It can highlight your brand and indicate to the public that it's not exactly like all of its rivals, too.
Establishing a landing page can help give you access to data that can assist you with all sorts of essential decisions. If you tie a landing page in with a marketing campaign, then you can simplify the process of pinpointing all the things that matter. Staying on top of user patterns can provide you with details that are priceless. These details enable you to sharpen your expertise regarding the people who make up your target audience. If you want to set up a landing page that's particularly strong, then access to insight can go a long way.
Paid search campaigns can be helpful to all kinds of businesses in this day and age. Landing pages are helpful due to the fact that they can enhance these kinds of campaigns greatly. These campaigns rely on click-through rates. Click-through rates, perhaps interestingly enough, are impacted by landing pages. Search engine marketing campaigns may revolve around keywords that correspond with specific requests. Advertisement links can send people to websites alone. If you get your hands on a landing page though, it can strengthen lead generation. These pages can help you do more than simply get people to your site in the first place.
If you take the time to make a landing page that's in line with a marketing campaign, then it will naturally draw in people who are relevant. Once these people get to your page, they'll inevitably come across details regarding the topic that's on their minds at the moment. This will boost their odds of submitting forms or contacting your company in general. This will boost their odds of becoming your latest and most pertinent leads. This describes precisely what the consumer wanted from the beginning. It describes why the user initiated the search on the Internet.
Landing pages can do so much for businesses that have significant aims and aspirations. If you want to get on track to achieving any and all of your business' objectives, then the cooperation of a strong landing page can make an excellent foundation for you. These pages back business objectives significantly. People can design these pages by pondering instructions that are tailored to move these aims along.
If you want to be able to learn a lot more about prospects and all the things that make them tick, then you need a landing page, plain and simple. These pages assist businesses with the process of rounding up pertinent demographic details. When leads fill out conversion forms that are accessible through landing pages, you can acquire helpful data about them. This data can do so much for your company's marketing and sales employees. Professionals can utilize this data in order to comprehend the visitor categories that are part of all of their conversion efforts. This can pave the way for professionals who are basically "armed" with the scoop prior to making initial contact.
Do you want to learn about engagement? If you want to pinpoint the kinds of prospects who are particularly engaged in your content, then putting together a top-notch landing page can be a major game-changer. Landing pages do more than let people generate more leads. That's because they empower businesses to stay on top of reconversions that pertain to leads who are already there as well. If you utilize these reconversions, then you can pinpoint all of the prospects that are particularly engaged. If you want to round up superior insight that relates to leads and their website actions and patterns, this can help. Sales professionals can get a lot out of that kind of insight.
Landing pages enable businesses and their employees to seize the day. People can utilize these pages for all kinds of diverse yet practical and meaningful applications. There aren't many landing page restrictions at all. If you want to be able to acquire relevant details, you can use landing pages to get on the correct track. It doesn't matter if your page revolves around giveaways, competitions, an email newsletter, coupon codes, complimentary trials or anything else along those lines. Landing pages open businesses and their team members up to all kinds of invigorating and promising opportunities. Savvy businesses know how to put together landing pages that can cater to their specific aims and preferences.
Rankings on major search engines including Google, Bing and Yahoo are without a doubt paramount. These pages can help you strengthen your search engine rankings dramatically. Landing pages, in brief, are made to zero in on designated search terms. Google AdWords spreads the word about them as well. These things have the ability to enhance landing page rankings considerably. That's how they can put the spotlight on your bargain, product, event or anything else.
What Can I Do to Make a Top-Notch Landing Page for My Business?
There's no disputing that landing pages that are designed well can cater to all kinds of business needs and aspirations. If you want to take full advantage of the dazzling universe of landing pages, then you need to learn some key strategies that may help you substantially. Going into landing page creation blindly can be a massive mistake. If you're brand new to the universe of landing pages, then there are certain methods that may get you moving in a direction that makes a lot of sense.
Don't Forget That Less Is More in the Landing Page World
It isn't uncommon for bright-eyed landing page newbies to fall into the trap of thinking that complicated design is best. That's quite honestly not the truth, though. If you want your upcoming landing page to be a hit, then you need to prioritize navigation that's both basic and straightforward. Remember, less is more in landing page design. Shorter landing pages can lead to higher numbers of click-throughs and registrations. Landing pages that are free of "excess" in general are a piece of cake to scan and read. If you have a landing page that has a neat and tidy appearance, then it may strengthen your conversions in a big way. You should put particularly pertinent content in the middle of the screen. Make sure visitors can see it easily prior to scrolling. Do away with any text, graphics or links that have nothing to do with your deal or offer.
Realize That People Want to Improve Their Own Lives
It's critical to remember that humans at the end of the day have zero bona fide interest in your product and brand. What they do have interest in, however, is what your product and brand can do to push their own aims along. That's why it can work like a charm to put together a landing page that concentrates on your visitors above all else. Don't make the mistake of fixating on your brand. If you lavish your visitors with ample attention, that can make an indispensable and irreplaceable digital marketing device.
Come Up With an Undeniable Headline
Rock-solid headlines can do so much for newbies who want their landing pages to work well for them. It's impossible to argue that headlines kick everything off. They kick off everything from comprehension to concentration. They're the things that motivate site visitors to linger for a bit. They motivate them to find out about your brand and all that it may be able to do for them. What should a landing page headline be able to do, anyway? It should be able to get people to concentrate and steer clear of any and all distractions. It should be able to indicate the nature of your available service or product. Prioritize headlines that are neat and concise. Headlines should never exceed 20 words in length. Landing page headlines ideally are no more than 20 words long.
There are some landing page headlines that are used in conjunction with images. These images tend to clarify the available services or products. If you have an image that works harmoniously with your headline, then you may not have to explain as much within your content.
Think About Landing Page Subheadings
How else can you move forward with top-notch landing page design? You can zero in on subheadings. Headlines should encourage people to focus without any delay. Subheadings, on the other hand, should encourage them to linger for a while. If you utilize these things as a team, then they may contribute to a landing page that's remarkably strong. If you want to come up with a subheading that can do a lot for your aims, then you should make sure that it's convincing. Steer clear of writing a subheading that doesn't try to convince your site visitors to look more deeply at your offerings.
Subheadlines should not be overly intricate and "involved." Despite that, it can be a terrific idea to put together subheadlines that are a bit more informative than actual headlines are.
Think in Vivid Detail About Visual Components
A landing page that's strong has to have visual components in place, plain and simple. People tend to respond to visuals more rapidly than they do words. If you want to influence the people who check out your landing page practically instantly, picture can help. If you want to make effective and sound image choices, then you have to think about size. Zero in on pictures that are nice and big. The pictures you pick need to be pertinent. If they have absolutely nothing to do with your offerings, they may seem awkward and pointless. If you're trying to promote something that people can actually touch and hold, then you need to feature a clear photo of it on your landing page, zero exceptions.
People who are trying to spread the word about services have to select images that strive to get people to look. These images should highlight pertinence, too.
Never make the mistake of including pictures that are grainy or hard to see. Crisp images can make a world of difference in your landing page setup.
Go Into Contact Details
Your landing page should make it obvious to the members of your target audience that your business is 110 percent credible and trustworthy. Landing pages that are especially convincing tend to feature numerous contact avenues for all visitors. They typically feature physical addresses, telephone numbers, contact forms and email addresses. There are a plenitude of landing pages these days that implement pop-ups as well. If you integrate a pop-up into your page, you should use it to tell visitors that you're on hand for assistance regardless of the time.
If you want to make people believe fully in your business, then you should make finding contact information a breeze on your landing page.
There are many outstanding landing pages that include live chats. There are many excellent ones that do not have them, too. They're in no way, shape or form vital components. If you want to make good use out of a live chat, then you should study up. Appropriate live chat techniques can often mean the difference between smooth operations and failure.
Zero in on Guarantees
It's no mystery that consumers these days adore guarantees of all kinds. Guarantees can pave the way for higher degrees of peace of mind. If a customer merely spots a passing mention of a guarantee, then a conversion may be in the works. If you want to use guarantees tastefully and intelligently, then you should think about certain factors. Guarantees are seen in an abundance of manifestations. Opt for a guarantee that's suitable for your specific business variety. Talk about this guarantee in a place that's easy to spot on your landing page.
If you're devoid of a tangible guarantee for a product, never fear. You can offer your customers a guarantee that's not exactly the same. You may be able to promise your customers that you'll never ever spam them with nonsense no matter what.
It can be intelligent to put your guarantee right by your CTA. Doing this can give visitors last sources of comfort. It can make them feel prepared for conversions as well.
Make Your CTA the Best
CTAs or calls-to-action are never something you should take lightly. If you want your landing page CTA to do its job for you, then you need to think about size matters. It's no shocker that large CTAs tend to be especially dependable. You should also zero in on CTA text that gets people interested. Steer clear of boring and overly technical words like "submit." Opt for words that are a lot more memorable.
It can help to utilize a button for your CTA. People associate CTAs with buttons. They've associated them with buttons for quite some time as well. If you give them anything other than a button, you run the risk of bewildering them and squandering precious time. If a visitor spots your CTA button, she'll have zero confusion and doubts.
Don't Give Your Site Visitors a Lot of Reading to Do
Site visitors tend to be wary of having to read too much. That's why you should give visitors the opportunity to read items that are particularly pertinent practically instantly. People don't want to have to dig around searching for content that's relevant and interesting. If you make people scroll down far on a quest to find information, they may opt to leave the situation, pronto. You should do anything you can to safeguard your visitors from the eyesores of massive blocks of text.
Contemplate All of Your Color Choices
Color is a big part of web page design. It's a big part of landing page design in general, too. If you want to optimize your landing page with the best of them, then you should think in detail about design and color elements. Colors have the ability to make people feel certain ways. There are some colors out there that can make people feel rather giddy. There are others that can do the polar opposite. If you want to influence how your target audience members feel about your offerings, you should take your approach to color selection seriously.
Make Your Landing Page Mobile-Friendly
People surf the Internet using their mobile devices with great frequency. The truth is that they use their cellphones more than their desktop and laptop computers for online pursuits. That's exactly why you should put together a landing page that's 110 percent mobile-friendly. The last thing you want is for your landing page to look strange on mobile screens. The last thing you want is for mobile users to not be able to view your website in the correct manner. If you want your landing page to do well for you, then you have to concentrate on responsive design.
Test Out the Joys of Video Clips
It's not just crucial to integrate relevant images into your landing page setup. That's because it's just as crucial to prioritize the use of video clips. The introduction of video clips can motivate site visitors to get acquainted with you. It at the same time can motivate them to believe in you and in all of the things you say. Videos can help businesses that want to be able to bond with the people who make up their audiences. If you want to teach your site visitors all about specific products and services and how they operate, the cooperation of video clips can be priceless. You should look into video hosting services that are well-known throughout your industry and field.
Showcase Testimonials From Customers
Customers like to feel confidence in services and products that are unfamiliar to them. That's why it's always a smart idea for businesses to showcase as many testimonials as possible to the general public. Testimonials are a lot like reviews and ratings in that they can motivate people who are questioning things to take action. If a prospective customer feels uneasy about a brand new service or product, seeing glowing reviews and testimonials may just give him or her the confidence surge that's necessary to actually take tangible action.
If you want your landing page to work well, then you should rack up as many positive reviews as you can. If you don't have much, then that's fine, too. You can always request them from your customers. Satisfied customers are in many cases more than pleased to offer genuine and meaningful praise.
If you want your site visitors to be able to locate your customer testimonials rapidly and without issue, you should think about landing page positioning. It may be a smart idea for you to put customer testimonials on the upper section of the page. That's because it's a lot harder to ignore this space.Thoughtful testimonial placement can do so much for conversion rates.
Give Customers Strong Reasons to Be Able to Have Full Confidence in Your Business
It's always intelligent for business landing pages to do whatever they can to make customers feel confident in them. If you want to boost visitor confidence dramatically, it may help to mention reputable companies that have been your clients in the past. It can help to mention companies that are household names. It can help to bring up companies that are otherwise highly respected within their fields. If a customer sees the logo of a famed brand, it may encourage her to put more stock in your company and all of its offerings. If a customer thinks that a big name was willing to work with you, it may motivate her to do the same. There are so many companies that are highly influential in their specific sectors. It can be beneficial to introduce the logos of renowned brands to key landing page locations.
Encourage People to Share Your Content on Social Media
The assistance of share buttons for social networks like Facebook, Instagram and Twitter can do so much for landing pages. If you want people to spread the word about your business and its services and products, you should feature social share buttons prominently.
Landing page builders are essential to companies that wanted to receive a high conversion rate. The top five landing page builders on this list share one thing in common – it is easy to use while at the same time generates more conversions. Clickfunnels, Instapage, Unbounce, GetResponse, and Leadpages share the same goal of providing their clients with success, and they are optimistic with how the public sees their services as highly effective for the growth of their online businesses. Personally, what I recommend the most would be Unbounce – the website for this landing page builder has great graphics to it, plus, it is easy to use. It also provides the users with a free trial and a chatbot that would readily help those who have no clue about what they should do on the website. This can help potential landing page builders who do not know how they can start their page, and it can elevate their knowledge because of the tutorials offered to those who wanted to learn.
However, it does not mean that the other four landing page builders are bad – they are equally good, and have their pros and cons. If you wanted to learn more about landing page builders, you can visit their respective pages and see for yourself how it works. You can directly click the links included in this article to redirect you to the home pages of these websites, and start playing with the tools to help you get more familiar on how these websites work. The landing page builders that are listed here offer the same free trial feature, and you can use it to learn about the services that they offer. If you cannot find the best tutorial about creating a landing page on the website, you can also consult other sources of information like YouTube where video tutorials are readily available. It can turn you into an expert overnight, and there are a lot of advantages for those who knew a lot about landing page builders.