Sales Funnel Builder Reviews

Anyone with an internet connection and a business to run has probably heard about sales funnels and click funnels. It’s a basic tool for online selling that’s working for you 24/7/365, but there’s still a lot of mystery about how to set one up the right way. That’s why we’ve rounded up the 5 best sales funnel solutions.

You’ll need to consider a few things before making a decision. What are the stages of your sales funnel? What service or product are you selling? Or, are you working on lead generation? What is your budget? How much or how little do you know about web design and building site content? These can help guide your decision-making process.

5 Best Sales Funnel Building Software

#1: LeadPages

An Official image of Leadpages logo

LeadPages brands itself as a “conversion toolkit.” They offer sales landing pages along with other tools like website builders, pop-up forms and alert bars to help you capture and convert sales. They also have over 40 integrations with social media, payment platforms, and other tools so your various services speak to each other.

If you don’t have a website, then this would be a great all-purpose solution for you. It’s also great for sales funnels if that’s all you need it for, but it can do a lot more than that.

They’ve got templates for every feature and pride themselves on providing a “code-free” product (read: suitable for Luddites). LeadPages has a robust knowledge base for troubleshooting and tech support available for clients.

You can pay month-to-month or annually with LeadPages. Monthly plans range from $37 - $321 per month or you can save about 30-40% with an annual plan. All plans come with a 14-day free trial. They also offer a “website only” option for $15 per month, which you could use as a sales funnel.

LeadPages consistently ranks 4 to 5 stars on independent review sites.


  • Lots of integrations
  • Affordable range of pricing options
  • Can be used as your whole website plus sales funnels
  • Templates - no coding experience required
  • Good tech support


  • Not exclusively for sales funnels

#2: Clickfunnels

An Official image of Clickfunnels Logo

Clickfunnels is a well-established player in the sales funnel field. One of the best things about Clickfunnels is the drag and drop editing capabilities. You can build an attractive, functional sales funnel with little to no web editing experience.

They also offer templates. This is a real timesaver and is great for people who aren’t super creative. It basically allows you to take a pre-fabricated funnel outline aligned with your business objective and then customize it with your own content. If you feel totally clueless/intimidated by this process it can be a lifesaver.

Clickfunnels supports all types of business objectives, from e-commerce sales to informational products to B2B lead generation. They have an excellent knowledge base to help you build and maintain your funnels as well as dedicated tech support.

Plans start at $97 per month with no contract, so you can start and stop whenever you want. Right now they’re offering a 14 day free trial on all of their plans. Clickfunnels has consistent 4 to 5 out of 5 stars on various review platforms.

If you have a product, service, or lead generation goal already set, then this can be an excellent choice. If you’re just dipping your toe in the water for the first time, then it may not make sense to go with a provider at this price point until you’ve got something more concrete.


  • Drag and drop editing
  • No contracts
  • Templates
  • Support and background for any business objective
  • Free trial

#3: Instapage

An Official image of Instapage logo

Instapage has a pretty impressive roster of corporate clients, from Verizon to Ebay. They have a proprietary product called AdMap that lets you customize landing pages to ad content so that online customers have a more personalized and tailored “post-click experience” once they’ve clicked through an ad.

Instapage is analytics heavy. The statistics on your content are helpful in calibrating your landing page content to maximize conversions. You can import ad campaigns and tailor landing funnel page content to each ad and each audience. Yay numbers.

This service has 200+ templates and drag-and-drop editing, so you don’t need coding experience. With that said, between the analytics, split A/B testing, and other sophisticated features, Instapage is a powerful tool that will probably not be used to it’s fullest without at least a baseline understanding of online marketing and web analytics.

Instapage has no shortage of online documentation. There are case studies for various advertising platforms, a knowledge base, and live chat support for clients. The service costs $199 per month or you can save 25% with an annual subscription.

The corporate clientele for this service pretty much speaks to the quality of the platform. Among small business users, it ranks 4.5 to 5 out of 5 stars across multiple review sites.


  • Robust analytics
  • Templates and easy editing tools
  • Ability to extensively segment audiences


  • On the pricey side
  • Analytics may be more than what average user needs or knows what to do with

#4: Unbounce

An Official image of Unbounce logo

Unbounce comes fully equipped with over 100 templates for you to get set up quick. If you have some knowledge of Java and/or CSS you can also dig in and customize further. If you set up a highly successful funnel on this platform you can “clone” it (duplicate it) which is a cool, convenient feature.

One unique thing about this platform is that they have a live page builder demo accessible from their site. You can click and explore the builder to see exactly how it works before you buy.

Unbounce provides integrations with more than 100 other services. That makes it easier to automatically feed your data into other tools you use like a CRM or email marketing platform.

You can use this service to publish landing pages to your WordPress site or your self-hosted domain. They offer tech support, a help center, and a community where users can help each other.

Unbounce pricing ranges from $99 to $499 per month for monthly plans, and you can save 20% by opting for one of their annual plans. They have 3 service tiers. The “essential” and “premium” tiers each have a 14-day trial. Unbounce ratings range from 3.5 to 4.5 out of 5 stars on independent review sites.


  • Customizable code-based editing if desired
  • Easy to demo anonymously online
  • Lots of integrations
  • Ability to duplicate successful pages easily


  • On the higher end price wise

#5: Elegant Themes Divi Builder

An image of Elegant Themes Logo

So, the Elegant Themes Divi Builder is *technically* a website-builder, but you can use it for your funnels. It’s a code-free builder that allows you to drag, drop, and edit live on the page.

Divi Builder has over 130 “layout packs,” each of which come with multiple page templates including graphics and photos. These aren’t all going to be sales funnels, but you can certainly find plenty of layouts and all the page elements you need to create your funnel.

This funnel builder works on WordPress. That means that you get access to the many features, plugins, and perks of WordPress alongside your funnel themes.

There’s a very active user community you can tap into for tech support, as well as a knowledge base. You can also chat with tech support 24/7.

Elegant Themes Divi Builder does not offer a monthly plan. You can get an annual plan for $89 per year, or buy a lifetime plan for $249. The lifetime plan is a steal, considering that it breaks down to about $20/month in the first year and just gets cheaper from there.


  • Best priced option
  • Works on WordPress
  • Intuitive editor
  • Templates that come with graphics


  • Not a dedicated sales funnel service
  • Not as beginner friendly

Frequently Asked Questions

What is a sales funnel?

A sales funnel is a dedicated landing page for a particular product, service, or subscription. It’s a page that “sells” for you.

Sales funnels have all the information a customer needs to take the action you want them to take. Sales funnels also often have “add-on” opportunities for sales related to the primary product, service, or subscription.

How do you build effective sales funnels?

Sales funnels follow a 4-step flow:

  • Awareness
  • Interest
  • Decision
  • Action

Each step narrows the customer pool to a smaller and smaller group, which is why it’s called a “funnel.” An online sales funnel automates this process for you by intuitively working prospects through the steps and converting those that are ready to take action on your product, service or subscription.

First, you need to know what you’re selling. Your website is for everything you do. A sales funnel is for one specific product, service or subscription. This is the most important thing to keep in mind.

Second, you need content about the product, service or subscription in your funnel. Content means photo, video, and copy.

Video should be the top priority. Think of your sales funnel video as what you would say to a customer to sell the funnel item. The beauty of the sales funnel is that now you don’t have to repeat the pitch over and over, the video is doing it for you.

Copy should include engaging headlines and quick, “sound bite” style narrative about the product, service or subscription. This could also include things like testimonials and social proof.

Photos should be engaging and relevant to your brand, and the specific thing your funnel is selling.

Third, you need a capture mechanism. If you’re selling a product or service, this would be a form that collects the user’s information and payment. If you’re capturing leads, this would be a form to capture all of the necessary details for you to know and segment your prospect.

We said it already but it bears repeating - stick to ONE thing per funnel. Don’t get distracted with supplemental products or your company background. The whole purpose of a funnel is to deliver on one specific item.

What is the top of the sales funnel?

The top of the sales funnel is “Awareness.” This will be your largest population. Awareness basically refers to when you’ve gotten someone’s attention. They may or may not be ready to take a buying or subscription action, but they’re looking at you.

Awareness can be generated through ads, online marketing, video content, social posts, SEO, etc. Your website is the “top of the funnel” for your brand as a whole. The special thing about sales funnels is that you’re focusing on one specific area of awareness within the spectrum of your service and/or product offerings.

For example, let’s say you run an online store for organic pet goods. If you have a click funnel for organic cat sweaters, then that’s hitting one very specific audience. Someone may not know your company name. They may not have an interest in or need for anything else you sell.

If you capture the cat clothing audience’s awareness (say, with a Facebook ad) the click funnel will deliver them directly to the product that’s relevant to them specifically. It cuts out the other goods and services that could potentially distract them and gets them right to the sale.


Any of these platforms are highly rated and reliable. You’ve just got to ask yourself what is the most important thing you want out of a sales funnel and what your personal abilities are when it comes to coding, integrations, and marketing analytics. So, which sales funnel platform is right for you?

If you’re a creative person who just needs the basic building blocks in order to create your own funnels, then Elegant Themes Divi Builder is an awesome, flexible, and very affordable solution.

If you’re a numbers nerd and you can’t get enough analytics to inform your business moves, then Instapage is going to be your best bet.

If you just want an all-around solid sales funnel solution and maybe even a website builder in tandem, then LeadPages is the service for you.
No matter which service you choose, the important thing is to get started! Most of these platforms provide a free trial and month-to-month plans. That means that you can try different options to get a feel for how they work for you without a huge commitment.

As with any form of marketing, sales funnels take some trial and error and maintenance. Sales funnels can be very low-maintenance, but “set it and forget it” is not a realistic expectation. The more you dig into and action on the details - from integrations to fine-tuning content to analytics - the better your sales funnels will get.

References & Resources