How To Generate SEO Leads
Generating SEO leads isn’t easy. The industry is competitive, so in order to generate high-quality leads, you need to stand out.
Luckily, because SEO doesn’t require in-person meetings with clients, your audience pool is huge. Companies all over the world need SEO help––but you still need to attract their attention.
There are a lot of strategies you can use to generate SEO leads. Here are some of the most effective.
How To Generate SEO Leads
Reach Out to Prospects on Social Media
Social media platforms are one of the best ways to connect with prospective SEO clients. They provide you with a direct way to contact company owners and entrepreneurs without needing to do additional research to find their email addresses or phone numbers.
LinkedIn Groups, Facebook Groups, and Twitter Chats are all a great way to find prospects for your SEO business. Join groups that are relevant to your business, such as for business owners of the niche you serve, and look for individuals who might need some help.
However, you need to be careful about who you reach out to on social. People don’t want to be spammed, so make sure you provide real value to each potential lead.
For example, offer tips and advice on how SEO can help improve their business. Then, let them know they can reach out to you if they’d like additional information about how to improve. If an individual messages you for more help, you can then upsell them and offer your services.
Avoid just going into these groups and posting about what you offer. It could get you banned from the group, but could also damage your reputation.
Connect with Other Business Owners
As an SEO-agency owner, you bump elbows with a lot of different marketing managers, such as content or social media. If your agency doesn’t offer these items, it could be beneficial to you to connect with social media or content agencies who you can share business with.
When agencies have common audiences but their services don’t overlap, you can refer business to one another. If one agency gets a new client, they can let the client know that you offer supplementary services to further boost their online profile.
These kind of partnerships require meeting up with other business owners first. A great way to do this is to attend industry events and talk to people.
Discuss the services you offer and those that you don’t. Try to find someone who fills in those gaps and see if a partnership would work out.
Look for Websites That Need Your Help.
Another way you can generate leads for your SEO is to look for websites that are poorly designed or aren’t optimized. While this takes time, it can be a great way to find leads that truly need your services and help.
If you have a particular niche that you serve, comb through results listings for websites that aren’t doing well. You can find these websites by going back a few pages on a Google search.
On each website, look for specific things you’d do to help that website improve. Then, using the website’s contact information, you can send a message letting them know how you can help them. You can also include benefits of your service in the pitch.
It’s important to send unique messages when cold emailing. If you’re sending a generic copied-and-pasted message to each individual, it’s hard to make a connection that makes the lead want to reach out.
Instead, address the email to the CEO or owner’s name, include relevant details about the user’s website, and offer individualized benefits that fit the company you’re trying to connect with.
After you’ve sent the initial email, be sure to follow up a few days later. Companies can get a lot of cold messages, so following up can show you’re serious about connecting and helping out their business.
In your follow up message, you could include a free offer to entice the prospect to connect. For example, offer a free consultation or ask if they’d like to set up a call so you can further discuss what you can offer. This no-commitment offer can be a great way to get your lead on the phone so they can see you’re a real person and you know what you’re talking about.
Use Content to Attract Leads
Content is one of the best ways to bring new leads to your business. By creating high quality content that makes prospects want to connect with you, you can gather a collection of high-quality leads to boost your business.
Blog posts are a great place to start. High-quality blog posts and articles can bring leads to your website to learn more about what you offer. When they’re in-depth and thought-provoking, those leads might keep coming back to learn more.
Other types of content that are great for lead generation include videos, ebooks, and webinars.
People love videos. They’re great for sharing on social media and getting lead attention. Your followers and friends are also more likely to share videos with their own network, expanding your reach and potentially gathering new leads.
Ebooks and webinars are both great ways to collect lead information, which is important for bringing them through the sales funnel. When you put a sign up page in front of an ebook or webinar, you can gather lead email addresses, names, and phone numbers.
You can then use this information to reconnect with leads and help them along the buyer’s journey. With their contact information, you can provide more targeted content that helps them ultimately decide to purchase from you.
Whenever you create content, you need to consider what types of content your audience is looking for. If you’re just creating blogs or ebooks that are already out there, it’ll be harder to get attention you need. Instead, think of some creative ideas to stand out from your competition and connect with your target audience.
Lead generation looks different from agency to agency. If you're trying to find new clients for your SEO agency, you'll need to find what works for you and the audience you're trying to target.
However, you can always get started with the tried-and-true strategies we've offered today. Start by connecting with leads on social media, provide them with tips on how you can help, and offer to connect for more information.
Look for partnerships with other agencies that offer supplementary services and identify websites online that might need your help. Reach out to them using cold emailing to offer your services.
Finally, create great content that your audience will want to read. Use blog posts to show your expertise and offer ebooks or webinars to capture lead's information. When you have their email addresses or phone numbers, reach out to offer more services.
When you find what works for you and your agency––keep it up. Get creative about how you connect with leads and always look for new ways to get your name out there.