Build Your List, Improve Your Sales and Boost Your Online Traffic
It didn’t take much time before I finally caught on. Your online leads have to be converted through landing pages if you want to successfully build an online business.
I began reading reviews about landing-page builders, and doing so led me to a few options and some reasonable prices. These were my first steps. I ultimately choose Leadpages and have been using it since.
I want to share what I discovered, how my business grew and what you’re likely to encounter. Learning about how to use this software as a service (SaaS) wasn’t an overnight stint. You don’t have to be a master at web design, but your first landing page might not hit the mark.
No matter what builder you ultimately choose, there’s a learning process involved with all of them. Digital is a competitive world, and mastery is required to effectively use the tools that it offers. You can make a difference with the right details.
Understanding what’s involved with Leadpages can bring you closer to success.
What is a Landing Page Anyway?
If you don’t know what a landing page is, it’s a waste of your time to try to build one. The strategic intent behind these webpages is so crucial that they only work when you’ve invested time into developing a strategy. If you could complete your digital marketing with just a website, then “the landing page” would have no place in the world of modern business.
It just so happens, however, that landing pages account for the bulk of existing online sales and conversions. They’re effective because these pages are also isolated. Yes, a landing page is uploaded to your site, but it can’t be reached from either your homepage or any other pages.
These strategic portals focus on getting your leads to take a specific action, and the message is so essential to your strategy that landing pages can’t be thought of as simply content. You only want to reveal this sales page to your leads when they’re good and ready for it. Such factors brought me to a common dilemma that you’ll also face.
The challenge you have is in writing the computer code for your page. Doing this isn’t just tough for you; it’s also a difficult process for professional HTML and CSS writers. The competitive nature of online marketing, as I’ve discovered it, calls for complexity to be tossed into the mix.
Whether you go with Leadpages or another service, you absolutely need to shortcut the workflow.
Do so by relying on prewritten snippets of code and polished templates. Leadpages uses drag and drop features along with mobile editing to ensure that any experience you have can be used to compete as an online brand. From out of 130 templates, you’re going to discover some of the following themes that are optimized for immediate use:
The way a product is presented is important, and Leadpages provides templates that have been tested to prove their product-conversion rates. All you need is a close look at the designs that you’re given and to start building from there.
Getting your leads to a webinar requires that you tell them about what they’re going to discover. It helps to get them committed to an action before they take that action. Landing pages increase the conversion rates of your webinars by prepping your viewers on the key points and takeaways that you have.
Generating traffic is another key piece to a functioning online business. Where I often got confused, in regards to owning a website, is with the principle of, “if you build it, they will come.” The internet doesn’t work with that type of simplicity.
Your online prospects have to first build a relationship with you. They have to be told about the promises ahead and how they can obtain them. Going through each step requires you to communicate with your leads via a landing page.
Books continue to work as effective lead magnets. “Magnets” are freebies that you give to your leads in exchange for their email addresses. Leadpages provides us with templates that we can shift around to suit our brand’s image or message. This includes offers for freebies.
Those templates rely on tactics that marketers have used for over forty years in successful marketing. You have the direct benefit of such expertise.
Simple Integrations and Email Marketing Software
I found the integration tools at Leadpages to be simple and effective. Leadpages isn’t a complete package within itself. You need to use a few third-party connections or plugins that can customize your work.
The tools to connect with include email software, Google Analytics, social media and websites. Electronic payments are also possible, but you can only use this with pricier payment plans. The site uses a flexible source code to allow for a wide range of integrations.
Though you might need email marketing, for example, you’re not limited to any specific service provider. Likewise, your business plan may call for a CRM or a payment processor. Any service you rely on can work with Leadpages.
Consider the help of customer service if you’re not sure about how the pieces connect.
Conversion Tracking and Cost Analysis
At first, I didn’t understand the benefit in keeping track of my analytics. The tools that render analytics came off as a bit complicated. You will, at least, get detailed information regarding the state of your campaigns.
Just be sure to invest time into learning about how those data points work and how they’re used. You’ll also need a good understanding of pixels, which allow Leadpages to track data from your website and other accounts like social media. Another upside to the full breadth of analytical tools is that others can be used through your own CRM.
A basic Leadpages account is equipped with troubleshooting notes, optional tracking, conversion rates, unique views, opt-ins and earnings that all get measured and displayed. An activated account can also be upgraded to add in split testing.
Split testing is a comparison tactic that begins once you have a set of content pieces to measure or track. The work begins with creating two variations of a single ad concept. One variation is sent to a group of leads while the other is sent to a similar class of people.
Though the messages of both pieces are similar, the way they’re presented, the colors or the phrasing they use are not alike. Testing ultimately tells us if your content is effective at influencing your audience. You can then lead a campaign with the most optimal message as verified from a live test.
Signing Up and Paying a Monthly Fee
You can only operate a clickable page once you have a real account. To link your page out, you need to pay a monthly fee. A basic plan allows for unlimited traffic and leads, but keep up on your payments, or the features on each page will get disabled.
A small business might consider the site’s free trial offer at first. You can do this to issue a landing page test. After you end one of the free trials, your payments are adjusted to a $25, $48 or $199 plan.
The plan you choose is billed to you annually or monthly. The first, base plan is ideal if you need landing pages without payment processing involved. If you can alter templates or write your own code, the $25 package is suitable.
You will only get A/B testing rights through the $48 or $199 plan. What the $199 plan offers that you can’t find elsewhere are five sub accounts, custom text campaigns, advanced integrations and 24/7 customer support.
A Look at the Pros and Cons
Starting as Soon as Possible
You should consider creating an account with Leadpages. Just take your time when learning about the software. The buy is worth it, but study as much as you can before starting your first project. Mastering the features and tools will enable you to make effective landing pages.
Keep your message sincere; be sure to know the audience that you’re talking to.